« Some firms focus on market niches. Itk, based in Montpellier, France, for example, specialises in grapes and has built mathematical models that describe the behaviour of all the main varieties. It is now expanding into California.

Thanks to this proliferation of farm-management software, it is possible to put more and more data to good use if the sensors are available to provide them. And better, cheaper sensors, too, are on their way. Moisture sensors, for example, usually work by measuring either the conductivity or the capacitance of soil, but a firm called WaterBit, based in Santa Clara, California, is using a different technology which it says can do the job at a tenth of the price of the existing products. And a sensor sold by John Deere can spectroscopically measure the nitrogen, phosphorous and potassium composition of liquid manure as it is being sprayed, permitting the spray rate to be adjusted in real time. This gets round the problem that liquid manure, though a good fertiliser, is not standardised, so is more difficult than commercial fertiliser to apply in the right quantities. »

More info: The Economist – The future of agriculture